About us
A Little Family With a Lot of Creativity
Fashionvalley began in 2010 with a simple idea, to make jewellery we love, share it with people, and enjoy the work. We still work that way.
- Selling since
- 2010
- Unique designs
- 900+
- People, one family
- 4
- Gujarat, India
- Ahmedabad
Our story
How We Got Here
2010
It Started With eBay
We started selling our handmade jewellery on eBay in 2010, when it was still relatively new in India. The response was wonderful.
That small beginning gave us the confidence to build our own website and explore online shopping.
Over the years
Growing Across Marketplaces
We also sold through several marketplaces, along with a few other platforms we tried. We learned a lot, met wonderful customers, and made a great deal of jewellery.
- Amazon
- Flipkart
- Snapdeal
- Paytm
Eventually
When It Stopped Being Fun
Each new marketplace brought more orders, tight deadlines, and constant pressure. It also left little time for designing jewellery, the part we love most.
Fashionvalley started as a hobby and we wanted it to stay one. We wanted to spend our days creating new designs, trying out ideas, and watching people wear something we made.
We did not want Fashionvalley to become a business we had to chase.
Today
Back to Our Own Website
We stepped away from the marketplaces and came back to our own website, which we run at our own pace. Fashionvalley now sells only through this site. We are happy this way.
What we make
900+ Designs and Still Creating
Every year we look forward to making something new. Some ideas become collections, some become one-of-a-kind pieces, and some are experiments we make because we enjoy the process.
Our jewellery carries a special touch of Gujarat’s traditional jewellery, most strongly in our Navratri collections.
Navratri is especially close to our hearts. All the work feels worthwhile when someone wears our jewellery to Garba, celebrates with friends and family, and sends us a photograph from their Navratri night.
We make it, you celebrate in it, and somewhere in Ahmedabad our little family smiles.
See the Navratri collection
Meet the family
A Family Business, Literally
Four of us run Fashionvalley today, each looking after a different part of it.
Sharda Jadhav
The Creative Heart
Sharda owns Fashionvalley and is the creative force behind its jewellery. Her passion for handmade design shows in how she experiments with colours, beads, patterns, and traditional elements to make something different. She loves doing it.
Vilas Jadhav
The One Behind Every Parcel
Vilas looks after the operations side of Fashionvalley. He packs every order, ships it safely, and makes sure it gets where it needs to go. Customers rarely see this part of the business, though it keeps everything moving.
Tushar Jadhav
The Digital Side
Tushar looks after the website, technology, marketing, and everything else digital. He works behind the screen and keeps our small family business in touch with customers online.
Rashmi Jadhav
The Voice Behind the Brand
Rashmi brings Fashionvalley to life through content. She creates our reels and photographs, shares our jewellery, and tells the stories behind each piece, showing the world what our little family is making.
Priyangi Jadhav
Operations and Social Media, Earlier On
Priyangi looked after both operations and social media at Fashionvalley a few years ago and remains part of the family.
Looking ahead
Small By Choice
Fashionvalley runs on four people, a lot of ideas, and a love for what we do.
We want to stay this way, creating new jewellery every year, experimenting, and making the pieces that excite us.
Fashionvalley began because we love making jewellery. We will keep making it for as long as we enjoy the process.